The collaboration between TAG Heuer and Ayrton Senna started in 1988 At the time, the Brazilian dominated Formula 1, becoming World Champion in 1988, 19. The collaboration between TAG Heuer and Ayrton Senna started in 1988 and, over the course of his career, the long-standing TAG Heuer ambassador redefined the word “drive” by breaking many records. Fast, brilliant and fearless, the Brazilian driver never stopped pushing himself beyond the limit. Twenty-eight years after his untimely death, he continues to be one of the most iconic and recognised drivers in the world of motor racing. The TAG Heuer Formula 1 Senna Special Edition A tribute to an eternal legendĬonsidered one of the best drivers of all time, Ayrton Senna embodies the quest for excellence and performance. With these two variations – an automatic chronograph and a quartz chronograph – TAG Heuer continues to pay vibrant tribute to its ambassador, Ayrton Senna, an admired and adored legend for motor racing, as well as Formula 1 fans all over the world.
Just a few months after releasing a quartz version of the new TAG Heuer Formula 1 Senna Special Edition, the Swiss luxury watch manufacture is launching a new version equipped with a powerful automatic movement and an even stronger design.
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